Our Core Values

Our innovative waterless technology, significantly reduces water consumption during production. This approach aligns with our commitment to conserving natural resources and promoting sustainable beauty solutions.

We adhere to the highest standards of cruelty-free and vegan practices. Our products are made without any animal testing or animal-derived ingredients, reflecting our strong commitment to ethical and humane practices in the beauty industry.

We’re committed to reducing our environmental impact at every level. We use as little virgin plastic as possible—50–100% of our primary packaging is made from post-consumer recycled (PCR) materials, and we prioritize biodegradable, compostable options whenever we can. We partner with Tidey Ocean to offset our plastic footprint, making us plastic neutral. As a member of 1% for the Planet, we donate 1% of annual sales to environmental causes worldwide.

We craft our formulas with clean, nontoxic ingredients that never compromise on performance—no forever chemicals. We’re also proud to be EWC Beauty Certified—our approved products meet the Equity & Wellness Collaborative’s rigorous criteria for safety, efficacy, and transparency, including verified ingredient safety, full disclosure, and substantiated claims.