Our Core Values

Our formulas are crafted with clean, nontoxic ingredients that don’t compromise on performance—no toxins, no nasties, no forever chemicals.

Our products utilize innovative waterless technology, which significantly reduces water consumption during production. This approach aligns with our commitment to conserving natural resources and promoting sustainable beauty solutions.

We adhere to the highest standards of cruelty-free and vegan practices. Our products are made without any animal testing or animal-derived ingredients, reflecting our strong commitment to ethical and humane practices in the beauty industry.

We only use ingredients that are safe and healthy for your skin–and the environment. All our products contain clean, non-toxic ingredients that won’t harm people or the planet when they get disposed of or washed down the drain. Our formulas are 100% effective, 100% healthy, vegan, and cruelty-free

We don’t like virgin plastic so we try to use as little of it as possible. Our plastic bottles and tubes are made of 50-100% PCR (post consumer recycled plastic) and whatever footprint we do make, we offset by working with TideyOceans  to be ‘plastic neutral.’ We also use glass, which does not leach chemicals into the earth when biodegrading. All of the paper we use for our cartons are recycled and our inks are 100% VOC-free. ​​All of our inks, coatings and glues are water based.

By engaging in initiatives that help preserve our planet such as beach cleanups, we are offsetting our footprint. We are donating 1% of our annual sales to environmental causes through the 1% for the Planet initiative.