“I'm on a mission to change the way the world perceives women 45+”

At 50 years old, Sarah, a serial beauty entrepreneur, felt the culture starting to discount her because of her age. When it came to beauty, she perceived brands only wanting to target her sags, bags and wrinkles inferring she was no longer beautiful or sexy. She couldn’t relate to the 20-something models and she started to feel ‘less than.’ Then she asked herself why? When actually, she was feeling her best mentally, physically and spiritually. She soon realized she was not alone, there were many incredible 45+ women who were also feeling left out.  

That inspired Sarah to start a cultural movement through beauty: to challenge cultural perceptions and at the same time, lift women up and celebrate their beauty.  Now, she’s on a mission to prove beauty does not have an expiration date.